GoWild
A publication for every National Cheng Kung University(NCKU) student to facilitate better communication between students and the school.
Flowchart
Problem
While every department at NCKU has different information they want to provide to students, the university didn’t have an integrated system to do so. The responsibility of integrating and delivering information fell on the Information Department of the Student Union. It was always difficult to spread information to every single student in a school of more than 10,000 students. The main student publication of NCKU, “GoWild”, started eight years ago, but had not gained popularity among students, nor achieved the goal of spreading information on campus.
User & Audience
The target audience of GoWild are the 10,000+ NCKU students. This audience has preference for student-related content, like food around school, traveling in Tainan, and student rights. The students’ preference for receiving information has changed in that students today are not used to reading long paragraphs to gather pertinent news and information.
My Role
Serving as the vice president of the Information Department, I organized a team of 15 to reform GoWild. We conducted interviews to determine students’ attitudes about GoWild and their usual information receiving method. Then, I designed the overall layout.
Problem Analysis
After interviews with our target audience, we realized that the changing habit of reading (from digesting long paragraphs to needing short bits of information) and the unfamiliar channels (e.g. school email and posters) of accessing information were the two main reasons for low popularity.
Problem Solving
We redesigned the overall layout by curtailing total words in each article and adding more pictures on every page to meet the reading habits of our audience. Also, we rearranged the main content from student news and rights to relaxing articles like food, travel, and graduation topics.
As for the latest news and student related information, we systemized them to make it easier to read and put it on the GoWild Facebook fan page. Through the fan page, we could achieve two-way communication between the school and the students. Students could then gain immediate information and also have a channel to communicate with the school.
The instruction GIF posted on the Facebook fan page for NCKU Student Union president election.
The NCKU guidebook for new NCKU students posted on Facebook, including food and stores information.
To improve popularity, we also cooperated with the Public Relations Department to enhance GoWild promotion and the Office of Student Affairs to arrange information channels.
GoWild cooperated with sponsorship and other activities, such as TEDx Tainan, scooter advertisement.
Outcome
As a result of our effort, the number of fans on the GoWild fan page increased by 20% after the reform, and 10,000+ students now have quicker and better access to school information and news.